Published in BMC Medicine, the study notes that there has been considerable pressure on the industry to reduce sugar in soft drinks - including the introduction of a sugar tax (the Soft Drinks Industry Levy or SDIL) in April 2018.
The two biggest companies, Coca-Cola and Britvic, have reduced the overall quantity of sugars in drinks they sell by 17% and 26% respectively (although the sugar content of flagship brands Coca-Cola and Pepsi remained unchanged).
Meanwhile, six of the top 10 soft drinks companies in the UK have reformulated 50% or more of their products subject to the sugar tax.
More than 7,000 products assessed
The researchers undertook an annual cross-sectional study using nutrient composition data for 7,377 products, alongside volume sales data for 195 brands offered by 57 companies.
They found that, between 2015 and 2018, the volume of sugars sold per capita per day from soft drinks declined by 30%, equivalent to a reduction of 4.6g per capita per day. (This was against a backdrop of an increased in total volumes sales of soft drinks of 5%).
The average sugar content of soft drinks fell from 4.4 g/100 ml in 2015 to 2.9 g/100 ml in 2018.
Over the four year period, the total volume sales of soft drinks that are subject to the SDIL (those that contain more than 5 g/100 ml of sugar and thus deemed 'high sugar' in the study) fell by 50%. Volume sales of low- and zero-sugar (< 5 g/100 ml) drinks, meanwhile, rose by 40%.
“Action by the soft drinks industry to reduce sugar in products and change their product portfolios, coupled with changes in consumer purchasing, has led to a significant reduction in the total volume and per capita sales of sugars sold in soft drinks in the UK,” write the researchers.
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January 13, 2020 at 06:44PM
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Soft drink sugar drops by 29% in the UK - BeverageDaily.com
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